Last updated: May 2026 — James Whitfield, Alexanderlaine
Last updated: January 2026
This Privacy Policy explains how Alexanderlaine, operated by James Whitfield and accessible at alexanderlaine.co.uk, collects, uses, stores, and protects information obtained from visitors to this website. By accessing or using alexanderlaine.co.uk, you acknowledge that you have read and understood this policy. If you do not agree with the terms set out below, please discontinue use of this website immediately.
Alexanderlaine is an independent review and information website providing editorial content about online casino platforms for users located in Great Britain. This website does not operate a casino, accept wagers, or process financial transactions on behalf of users. All content published on alexanderlaine.co.uk is intended for adults aged 18 and over.
Alexanderlaine.co.uk may collect the following categories of personal and non-personal data:
We do not knowingly collect sensitive personal data, including financial details, payment card information, or data relating to minors under the age of 18.
Information collected through alexanderlaine.co.uk is used for the following purposes:
Alexanderlaine.co.uk uses cookies and similar technologies to enhance the browsing experience and collect analytical data. Cookies are small text files stored on your device when you visit a website.
We use the following types of cookies:
You may adjust your cookie preferences at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of some areas of alexanderlaine.co.uk.
Alexanderlaine.co.uk contains links to third-party websites, including licensed online casino operators. When you click on an affiliate or external link, you will be redirected to a website that is not operated or controlled by us. We are not responsible for the privacy practices, content, or data handling policies of any third-party websites. We encourage you to review the privacy policies of any external site you visit.
We may receive compensation from third-party casino operators when you use links featured on alexanderlaine.co.uk. This does not affect the independence of our editorial reviews.
This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics collects anonymised data about website usage and generates statistical reports. Data collected via Google Analytics may be transferred to and stored on servers outside the United Kingdom. For more information about how Google processes this data, please refer to Google's Privacy Policy at google.com/policies/privacy.
As a resident of Great Britain, you are afforded rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. These rights include:
To exercise any of the above rights, please contact us using the details provided in Section 9 of this policy. We will respond to all valid requests within 30 days.
We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy, or as required by applicable law. We implement appropriate technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet is entirely secure, and we cannot guarantee the absolute security of data transmitted to alexanderlaine.co.uk.
If you have any questions, concerns, or requests relating to this Privacy Policy or the data practices of alexanderlaine.co.uk, please contact the person responsible for data matters:
If you are not satisfied with our response to your enquiry, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the supervisory authority for data protection in the United Kingdom, at ico.org.uk.
Alexanderlaine reserves the right to update or amend this Privacy Policy at any time. Any changes will be reflected on this page with an updated date at the top of the document. We encourage you to review this policy periodically to remain informed about how we protect your information. Continued use of alexanderlaine.co.uk following any amendments constitutes your acceptance of the revised policy.